Organizational
learning happens, but is painfully slow – we all know that. How come? Cognitive
psychology has two robust findings that explain part of the problem:
1.
Problem
substitution
2.
Loss
aversion
First,
problem substitution – we’re hardwired to unconsciously substitute to complex
real-life problems simpler problems we have the solution to. For instance, if I
ask you to name the three most populous cities in the world:
1.
_______
2.
_______
3.
_______
The problem
is more complex than it seems – for starters, are we talking about cities
proper, urban areas or the metropolitan area.
The Wikipedia top three for metro areas is Tokyo, Seoul, Mexico City.
For city proper it’s Shanghai, Beijing, Karachi.
As you
answered the question, your mind substituted to the real-life complex problem of
the world’s largest cities (world? Largest? City?) the problem of “large cities
I remember,” such as New York, Tokyo, Mumbai. This is not completely wrong, but
neither is it right.
In an
organizational context what happens is that faced with a problem everyone
responds with their favorite solution – never realizing they had simplified the
problem in the process, and absolutely convinced that the solution is the
correct answer. This, for instance, can easily be seen in the political process
where less educated people chose absurd solutions (tax imports heavily, punish
misdemeanors brutally, repel immigrants violently, etc.) that correspond to
over-simplifications of complex issues – and resent terribly when this is
pointed out. Of course they know their solution is right and those
intellectuals simply don’t have the guts to acknowledge it.
The second
hardwired mechanism is that of loss aversion: we like winning, but not as much
as we hate losing. Absolute values mean very little at the affect level – our
emotions understand gains (J) and losses (L). As a result, learning something
new is fun, but not if it means abandoning a cherished notion. We love to hear
confirming evidence of something we already believe to be true but often forcefully
reject evidence that would lead to losing a habitual belief.
Which why
science is 1) so powerful (it forces us to change our minds) and 2) so
cumbersome (the process to get people to change their minds through experimentation,
publication, replication and peer review) – and why many of the cheats don’t
believe they cheated. They hated losing their preferred explanation, so changed
the problem slightly so that their data could confirm their favored belief –
why all the fuss?
These two
biases are hardwired in our stone age minds. Science, the social system to
counterbalance this bias is extremely costly, heavy and demanding. How can we
ever hope to have more rational casual conversations?
The trick
is to practice the “7 theories” mental practice – having the discipline to
formulate seven theories about every problem. By formulating it this way, the
standard is the seven theories and the loss is when we come up one theory
short. Once we have seven theories we’re less likely to over-simplify the
problem because, although each of these theories is likely to fit a preferred
solution, by the seventh, things don’t look so certain.
It’s
generally assumed that open mind is a born with character feature – quite clearly
some people believe more strongly than others. But it can also be learned by
practice and by recognizing the in-built biases in our own thinking. In coming
up with seven theories, chances are one of these won’t be too distant from what
someone else is arguing, and this common ground can provide the stepping stone
for further discussion. Understanding doesn’t mean agreeing, just as agreeing
doesn’t mean giving in.
No comments:
Post a Comment